What to put in a music EPK

The core of a useful EPK

1. Your artist name and a clear introduction. Give your style and base area without a paragraph of slogans.
2. One or two strong listening links. Put your most relevant work first, not necessarily your entire catalogue.
3. A live video if you are pitching shows. Choose a clip that represents the performance you can actually deliver.
4. A short bio. Explain the sound, the current release or project and a few useful facts.
5. Press photos. Offer clearly named files with photographer credits and permission information.
6. Relevant dates and contact. Make it obvious who handles the enquiry and how to reach them.

Include proof that means something

Genuine press coverage, previous relevant shows, a strong live session or a useful audience fact can help. Explain the context. “Supported a touring indie band at a 150-capacity hometown show” tells a promoter more than “performed at major events” without a name or date.

If you do not have press or notable support slots yet, leave that section out. A persuasive EPK does not need invented momentum. Good music, an accurate introduction and a convincing live clip can still do the work.

Make assets usable

Use clear filenames for photos and include any required credit beside the download link. Avoid forcing someone to request access to a private drive folder. If a photo cannot be used for press, do not put it in the press photo folder.

Keep the page lightweight and readable on a phone. Embedded media should not obscure the text or start several players at once. A PDF can be a useful extra, but the basic introduction and links should be available without downloading it.